Thursday, August 20, 2009

Innovation: Video Ads in Magazines

From CNET:
Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.

The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company's headquarters here.

Read the full article, or watch video-ad manufacturer Americhip's video on YouTube:

This technology represents the start of what will surely be a future filled with digital video applications of all shapes and sizes.

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