2004 grad William McLeod's company
Creative Design has produced a comedic safety training video for a huge aluminum smelting project in Qatar, where his company is based.
“We approached the problem of communicating to a large and diverse audience, many of whom are non-native English speakers, by suggesting a comedy script that identifies the very serious hazards, makes them memorable by making people laugh, and then capping each major section of the film with a formal review of the takeaways to drive home the message”, remarks William R. McLeod, Head of Operations for Creative Design.
Read the rest of the article here on the
Qatar Projects website.
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